T. David Cordell Portfolio Site

Content Strategy
T. David had plenty of content resulting from his film and series appearances, and we needed to develop a strategy on how to use the content effectively in his website. Our analysis of T. David’s users was that they would visit his website for three core reasons: 1) To evaluate T. David’s physical appearance and understand how it could align with available acting roles, 2) To learn about T. David’s prior acting experience and education so that it could be determined what roles would be a good fit for him, and 3) To contact T. David for acting roles.

We designed and developed a responsive, seamless and intuitive web experience for T. David’s users. The site clearly communicates who T. David is and details about his education and experience; illustrates high quality and professional images of T. David in various attire and settings; and provides users with contact information for T. David including a responsive contact form. T. David has reported that as a result of his newly published, streamlined web experience, significantly more opportunities have presented themselves to him.

Reflecting on this project as a whole, we completed work in the following areas: Information Architecture, Visual Design, Branding, Development, and Testing.  We’ve divided up the project into percentages based on these areas as illustrated in our analysis below: